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Nandu’s Chicken, a Bengaluru-centered model with a 60-year legacy while in the meat field, aimed to ascertain alone like a leading participant inside the area market place. In spite of struggling with Competitiveness from founded brand names and missing a digital existence, they required to rethink their strategy.
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The “Devoted to Produce” marketing campaign utilised digital mediums, such as print ads and digital movies, to raise awareness amid millennials plus a wider viewers about some great benefits of healthy chicken. Inside 6 months, click here the campaign resulted within a retail retail outlet raise from four to twenty and a big Raise in e-commerce income, increasing from 75k to 7 lakhs.
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